654db Privacy Policy
We take your privacy seriously. This policy explains exactly what personal data 654db collects from players in Bangladesh, how we use it, who we share it with, and how you can exercise your data rights.
Overview
Introduction and Scope of This Policy
This Privacy Policy ("Policy") describes how 654db ("we", "us", "our") collects, processes, stores, and protects the personal data of players and visitors ("you", "your") who access the 654db platform at 654db.club. This Policy applies to all services offered by 654db including cricket betting, live casino, slots, crash games, and all associated account, payment, and customer support functions.
By registering an account or using any part of the 654db platform, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you should not use the platform.
Our Commitments
Five Privacy Commitments to Every 654db Player
Data Collection
What Personal Data We Collect
654db collects personal data that is necessary to operate the platform, verify player identity, process transactions, and comply with applicable regulations. We collect data in two ways: information you provide directly, and information collected automatically when you use the platform.
Information You Provide Directly
- Registration data: your full name, date of birth, email address, phone number, and residential address provided when creating your 654db account.
- Identity verification documents: national ID card, passport, or other government-issued document submitted during KYC review. These are used solely to confirm your identity and age eligibility.
- Payment data: your bKash, Nagad, Rocket, or Upay account number, bank account details (where applicable), and transaction records. Full payment credentials are not stored by 654db — transactions are processed via secure third-party payment gateways.
- Support communications: messages, emails, or chat transcripts exchanged with 654db's customer support team. These are retained to ensure continuity of service and for quality assurance purposes.
Information Collected Automatically
- Device and technical data: IP address, device type, operating system, browser type and version, screen resolution, and mobile network operator. This data is used for fraud detection, security monitoring, and platform optimisation.
- Session and behavioural data: pages visited, time spent on each section, betting patterns, game preferences, and navigation paths. This data is collected in aggregate and is used to improve the platform experience.
- Cookie data: 654db uses essential, functional, and analytical cookies to operate the platform. See the Cookies section below for full details on cookie types and your opt-out options.
Data Use
How We Use Your Personal Data
654db uses personal data only for the following specific, legitimate purposes. We do not use your data for any purpose that is incompatible with the original reason it was collected:
- Account creation and management: to register your account, verify your identity and age (KYC), manage your account settings, and deliver platform services including betting, casino, and payment functions.
- Transaction processing: to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and partner banks; to maintain transaction records required under financial regulations; and to investigate disputed or potentially fraudulent transactions.
- Security and fraud prevention: to monitor account activity for signs of unauthorised access, bonus abuse, multi-accounting, automated betting, or other conduct that breaches our Terms and Conditions.
- Legal and regulatory compliance: to fulfil obligations under applicable anti-money laundering (AML), counter-terrorism financing (CTF), and data protection laws; to respond to lawful requests from competent authorities; and to keep audit-grade records as required.
- Responsible gaming monitoring: to identify patterns that may indicate problem gambling behaviour and, where necessary, to contact players proactively with responsible gaming information or to apply protective account restrictions.
- Platform improvement and personalisation: to analyse aggregated usage data to improve the 654db platform, identify popular cricket and casino content, and optimise the experience for players in Dhaka, Chittagong, Sylhet, Khulna, and other Bangladesh cities.
Data Sharing
Who We Share Your Data With
654db does not sell or rent your personal data. We share data only in limited, defined circumstances with authorised parties who are contractually bound to handle it securely and use it only for the specified purpose:
Authorised Third Parties
- Payment processors and mobile financial service providers: bKash, Nagad, Rocket, Upay, and partner banks require certain transaction and account data to process deposits and withdrawals on 654db's behalf. Each payment partner operates under its own privacy policy and applicable financial regulation.
- Game providers: Pragmatic Play, Evolution Gaming, NetEnt, Ezugi, Spribe, and other certified game studios receive session-level technical data (game round IDs, bet amounts, outcomes) to facilitate gameplay and resolve disputes. These providers do not receive personally identifiable registration data.
- Identity verification and KYC service providers: third-party KYC platforms used to verify player identity documents and screen against sanctions and politically exposed persons (PEP) databases. These providers process identity data under strict contractual and regulatory controls.
- Legal and regulatory authorities: 654db will disclose personal data to competent regulatory, law enforcement, or judicial authorities when required to do so by applicable law, court order, or lawful regulatory request. 654db will not disclose data beyond what is strictly required by such an order.
654db does not share your personal data with third-party marketing companies, advertising networks, or data brokers. If you have opted in to receiving promotional communications from 654db, you may opt out at any time by contacting support. We will never sell your data to enable targeted advertising by third parties.
Cookies
Cookies and Tracking Technologies
654db uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files stored on your device when you visit 654db.club. We use three categories of cookies:
- Essential cookies: required for the platform to function. They maintain your login session, remember your language preference, and enable secure payment flows. These cookies cannot be disabled without breaking core platform functionality.
- Functional cookies: remember your preferences such as currency display, notification settings, and recently viewed games. These improve your experience but are not essential to core operation. You may disable them in your browser settings.
- Analytical cookies: collect aggregated, anonymised data about how players use 654db — which pages are most visited, how long sessions last, and which features are most used. This data informs platform improvements. No individual player is identifiable from analytical cookie data.
You can manage or delete cookies at any time through your browser settings. Note that disabling essential cookies will affect your ability to log in and use core platform features. 654db does not use third-party advertising or cross-site tracking cookies.
Retention
How Long We Keep Your Data
654db retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, subject to any longer retention periods required by applicable law. Account data is retained for the duration of your active account and for a period of 5 years following account closure, in accordance with standard financial record-keeping requirements. Transaction records are retained for a minimum of 5 years from the date of the transaction, as required by AML regulations. Identity verification documents are retained for 5 years from the date of verification or account closure, whichever is later.
Support communications are retained for 3 years from the date of last contact. Analytical and session data is retained in anonymised, aggregated form for up to 2 years. When data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to any individual.
Your Rights
Your Data Rights as a 654db Player
As a registered 654db player, you have the following rights in relation to your personal data. To exercise any of these rights, contact the 654db support team using the email address shown at the bottom of this page:
To exercise any of the above rights, email the 654db support team at the address shown at the bottom of this page. We will acknowledge your request within 5 business days and aim to resolve it fully within 30 days. Complex requests may take up to 60 days; you will be informed if this is the case.
Security
How We Protect Your Data
654db implements technical and organisational security measures appropriate to the sensitivity of the personal data we process. These measures include SSL/TLS encryption on all data in transit, secure encrypted storage for data at rest, access controls limiting data access to authorised personnel only, regular security audits and penetration testing of platform infrastructure, and automatic session expiry for inactive accounts.
While 654db takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your login credentials. If you suspect your account has been compromised, contact 654db support immediately. We will investigate all reports of suspected data incidents promptly.
Minors
Protection of Minors
654db is a 21+ platform. We do not knowingly collect or process personal data belonging to individuals under the age of 21. If a minor has provided personal data to 654db, we ask that a parent or guardian contact us immediately so that we can delete the data and close the associated account. 654db uses age verification as part of the KYC process to prevent underage registration.
Registering on 654db while under the age of 21 is a breach of our Terms and Conditions. Any account found to belong to a person under 21 will be closed immediately, all data will be deleted in accordance with this Policy, and any funds held will be handled as described in the Terms and Conditions.
Policy Updates
Changes to This Privacy Policy
654db reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform operations. The date of the most recent revision is shown at the top of this page. Where a change materially affects your rights or how we use your data, we will notify you via the registered email address on file before the change takes effect.
Your continued use of 654db following publication of an updated Privacy Policy constitutes acceptance of the revised terms. If you do not agree with the updated Policy, you must stop using the platform and may request account closure by contacting the support team. We encourage you to review this Policy periodically so that you remain informed about how your data is being protected.
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